How do you take a DR advertising campaign worth $100k and transform it into a multi-million dollar campaign in only a few short years?

SOLUTION: American Advisors Group needed to create a profitable Direct Response advertising campaign for their newly formed company. Creative Compound was with them from the beginning, revolutionizing their advertising strategies and helping them become an international success.

RESULT: With revenue generated from the first campaign, the company reinvested funds and hired well-known spokesmen actor Peter Graves, and later, Former Senator Fred Thompson. Our commercials have aired for 3 years and generate millions of dollars of profit and ad buys annually. What started out as a small company has turned into one of the most successful Direct Response campaigns on the air.

Content Development + Multi-Platform Studio

Project Details

  • Client: AAG
  • Category: Case Studies