The American Institute of Certified Public Accountants approached Creative Compound to target small businesses.

Creative Compound began by gathering consumer insights to generate a brand identity that was incorporated into all AICPA assets, both internal AND external and produced a social media campaign for the AICPA that was both innovative and results driven.

We developed eight video scripts for them with useful information called “CPA Secrets” that were optimized for share-ability and publicized on YouTube. These videos were then promoted through media buys with several of the most prominent social media agencies. Creative Compound then utilized their network base to connect with today’s most significant bloggers and influencers to publicize the video campaign for the AICPA.

Project Details

  • Client: AICPA
  • Category: Case Studies