A League Of Their Own
OBJECTIVE: One of the largest interactive agencies, Blitz, hired Creative Compound to produce a branded content and viral campaign for Alienware by Dell. Blitz was tasked to engage mobile gamers in a way that would cultivate positive game awareness and spur mobile downloads.
SOLUTION: Creative Compound conceived and created an original comedy series where we cast popular internet personalities as the actors in order to create a buzz on the web.
RESULTS: Focusing on the 18 to 20 year old gamer, the campaign got 200 thousand active views in the first 2 days. There were YouTube page placements and the viral video community responded with video comments and video replays. 520,000 video view, 11 million impressions, 100,000 new FB fans.
Social Media Campaign + Branded Content