Disney Holiday

The Perfect Holiday Greeting Disney needed a new interactive viral campaign to draw people to their site, Family.com, during the holiday season.

SOLUTION: With the help of Santa Claus, we created an interactive video-experience that allowed people to customize a holiday message with a personal photo and email the clip to friends and family.

RESULT: Over 300,000 new members joined the site to send their personalized messages. The campaign was awarded “The Best Viral Holiday Campaign” by Promotion World; beating out competitors such as Xbox and Office Max. Disney continues to use these interactive videos each holiday season. Interactive + Viral Campaign

Project Details

  • Client: Disney
  • Category: Case Studies