Toddlers & Tweens
Disney needed content for their site: Family.com, that would draw new users and appeal to one of the fastest growing markets: the mom.
SOLUTION: Creative Compound developed content that could help moms connect with their toddlers and tweens.
RESULT: Using our knowledge of that particular demographic, we were able to create a community of moms on the Disney website, providing them with information on connecting with their toddler or tween while keeping them connected to the Disney brand.
Branded Content + Viral Campaign