Firestone needed a way to introduce a new division that they were adding to their company: Credit Cards. Creative Compound was hired to conceive a campaign that would not only inform customers of this change in the Firestone Corporation, but appeal specifically to a demographic of financially conscious women.
This national campaign inspired customers to make the changes in their lives that would make their lives easier and happier. In this case, that change was the new Firestone Credit Card. resource for Firestone.
We produced content that was used for national Broadcast, web, in-store and at events. As a result of our campaign, the Firestone Credit Card is steadily gaining more customers resulting in increased revenue for Firestone.