TV, Web Content & Digital
OBJECTIVE: Creative Compound was approached by one of the top cooking schools in the world, the Institute of Culinary Education, to help them launch their new brand identity through a commercial and web campaign. They wanted a campaign that would increase enrollment and help spread brand awareness.SOLUTION: We worked directly with the ICE marketing department to deliver content that captured the brand essence of ICE through real and empowering depictions of its award winning programs, interviews with ICE’s many successful graduates, and beautiful shots of its state of the art teaching kitchens and campus.
RESULTS: The end result was increased overall enrollment with an expansion in their student demographics, increased brand awareness, and national recognition of the exceptional level of education at ICE.
Targeted Micromarketing + Unique Brand Experience