Latin Agency

Hispanic Consumer Insights Campaign

OBJECTIVE: Design and deliver a bilingual video with qualitative research insights in order to deeply understand the prevalent themes within and across key Hispanic sub-segments. We interviewed Latinos in English and Spanish to hear their life stories.

SOLUTION: We delivered a comprehensive consumer insights documentary that combined interview footage with animation and facts and data from the quantitative survey. The documentary examined trends, consumer attitudes, and behavior that would give valuable insights to corporations marketing to Hispanics in regards to areas such as pricing, positioning, packaging, promotion and product testing.

RESULTS: We delivered a consumer insights campaign that they show to clients and prospective clients. This video campaign is a precise and comprehensive survey of what the new market is and how their agency can help brands connect with the multicultural consumer.

Innovative Content + Customer Insights

Project Details

  • Client: Latin Agency
  • Category: Case Studies