Peachtree & J.G. Wentworth

Peachtree Financial hired Creative Compound to gather consumer insight when their company was newly formed. We helped to build the Peachtree brand by using that insight to train their sales team from the top down as well as develop and produce a variety of commercial concepts.

Their sales increased dramatically and have transformed Peachtree into a multi-million dollar company which lead to them being bought by J.G. Wentworth and going public.

We developed compelling and persuasive spots for JG Wentworth that were comedic and gave the brand a more updated feel to help drive sales. These spots educated consumers about what JG Wentworth actually does and the benefits of getting a lump sum for a structured settlement.

We now work with both J.G. Wentworth and Peachtree, creating unique, award-winning commercial campaigns and creative. Our work has continued to drive sales and to build their brands over time.

Project Details

  • Client: Peachtree & J.G. Wentworth
  • Category: Case Studies