How we expanded a worldwide business into the business world.
After 15 years of success as a B2C service provider, telecommunication giant Vonage decided it was time for business. Creative Compound was tapped to completely reimagine their brand for B2B marketing — crafting a fresh visual identity with fully-integrated campaigns of original content, and delivering Vonage an entirely new base of worldwide customers.

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When Bain Capital had just one month to reintroduce its newly-acquired healthcare company to the world, it turned to the content creation experts at Creative Compound for a completely new brand identity.

Identity crisis
Bain Capital was bringing its new-and-improved home care brand to market. But getting the word out was going to require more than just marketing content. The multi-billion dollar investment firm would need an entirely new visual persona, and only had a month to create it.

REBRANDING STRATEGY

EXCLUSIVE IMAGE LIBRARY

MULTIPLE BRANDED VIDEOS

CORPORATE LAUNCH

wORLDWIDE CREATIVE CAMPAIGN

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Brand new
Creative Compound got to work. Using our proprietary interview process, we built Bain a completely fresh brand voice document that would cut through the noise and draw awareness to their company. With the eye of a photojournalist and a background in healthcare content solutions, we captured an abundance of branded images and video that would fulfill their communication goals through launch time and beyond.

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Healthcare partners

The result? Over 11,000 photos with 800 selects that show real people thriving through their care. Bain Capital continues to reuse our footage to create corporate videos and countless pieces of branded content. Ultimately, Bain’s health company was such a success in the U.S. thanks to its visual rebrand, they chose to partner with Creative Compound again: on a campaign to bring the brand throughout Asia, Europe, and the world.

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