How we expanded a worldwide business into the business world.
After 15 years of success as a B2C service provider, telecommunication giant Vonage decided it was time for business. Creative Compound was tapped to completely reimagine their brand for B2B marketing — crafting a fresh visual identity with fully-integrated campaigns of original content, and delivering Vonage an entirely new base of worldwide customers.
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Creative Compound worked to rebrand LegalZoom from a business centered on documents, to one centered on relationships with customers — helping it grow into what it is today.
Trouble with the law
The problem with the legal industry, according to the online platform LegalZoom, is its history of being inaccessible to the average person or small business. That is how LegalZoom built a successful brand around their digital document creation tools. Now, to expand, the company wanted to spread the message that they are just as committed to one-on-one customer guidance, advancing their mission to forever change the legal world.
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SOCIAL MEDIA CONTENT
Democratizing an industry
To tell the story of how LegalZoom has helped protect millions of families and small businesses from legal challenges, our acclaimed in-house photographer and team of branding experts created a company-specific library of custom imagery. Over 10,000 photos were shot, 100% original and exclusive to LegalZoom, showing up-close the many faces of their customers. Our content was then utilized in email blasts and across social media campaigns to generate massive awareness and growth.
Signed, sealed, delivered
Our experienced team and rebranding initiative showed the public a new side of the legal services company. We delivered years’ worth of marketing content without relying on stock photos. As a result, LegalZoom has now helped nearly 6 million customers, including over a million small businesses. Since partnering with Creative Compound, LegalZoom has gone public (valued at billions of dollars) thanks to its core focus on real customer relationships.