How we expanded a worldwide business into the business world.
After 15 years of success as a B2C service provider, telecommunication giant Vonage decided it was time for business. Creative Compound was tapped to completely reimagine their brand for B2B marketing — crafting a fresh visual identity with fully-integrated campaigns of original content, and delivering Vonage an entirely new base of worldwide customers.

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The picture 
of health

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We helped deliver McKesson’s message of better health outcomes for all

McKesson, one of the largest global healthcare companies, approached Creative Compound to create a more targeted visual identity, specially-made for a heavily specialized industry.

1 BRAND VIDEO

2 EXPLAINER VIDEOS

CUSTOM PHOTO AND VIDEO LIBRARY

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All medicine is specialized medicine
To successfully market its pharmacy, medical supply, and healthcare solutions, McKesson needed to update its content. However, stock images could not capture the specificity of their services, nor keep up with the technology or growing conversation around diversity. The ask was clear: make specialized content to help a nearly 200 year-old company look like it’s in the modern century.

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Treatment plan
Creative Compound called upon its production expertise and deep understanding of the medical industry — along with help from our resident White House photographer. We built McKesson an exclusive library of custom stills, along with a brand video and multi-part explainer series. Our specialized approach involved actual medical settings, using actual, diverse people, to represent the individualized nature of McKesson’s products and connect genuinely with their audience.

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Better outcomes for all

In the end, Creative Compound delivered: 1 brand video, 2 explainer films, and 5,000 stills that would fuel McKesson’s marketing efforts for years to come. More importantly, McKesson was able to preserve its specialized image to stay relevant, competitive, and make for a healthier world.

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