How we expanded a worldwide business into the business world.
After 15 years of success as a B2C service provider, telecommunication giant Vonage decided it was time for business. Creative Compound was tapped to completely reimagine their brand for B2B marketing — crafting a fresh visual identity with fully-integrated campaigns of original content, and delivering Vonage an entirely new base of worldwide customers.
Pulte Homes, one of the nation’s largest homebuilders, had a challenge. To reach prospective buyers, the Fortune 500 company would need to illustrate how state-of-the-art their latest homes were, and how diverse their communities are. Dated stock photography just could not hit home their message. So Creative Compound was tasked with delivering an all-new set of visual content, and had just two days to do it.
PHOTO PRODUCTION AND EDITING
HIGH QUALITY SALES CONTENT—
BESPOKE VIDEO LIBRARY
Our internal production crew and industry-leading photojournalist set out to furnish, design, and shoot multiple newly-constructed properties. We developed a custom photo and video inventory from scratch, completely exclusive to the Pulte brand. Rather than cold, static imagery, we chose slice-of-life photos of real people from different social and ethnic backgrounds — to display the newness and richness of the Pulte Homes developments.
Welcome to the neighborhood
In two days, Creative Compound brought home thousands of stills and a massive video library to inspire buyers to envision themselves in these houses. Pulte was able to use our content in listing sites and across social media and marketing channels. With our creative services, Pulte Homes entirely sold out their communities in 7 states around the country — in under 4 months.