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How we expanded a worldwide business into the business world.
After 15 years of success as a B2C service provider, telecommunication giant Vonage decided it was time for business. Creative Compound was tapped to completely reimagine their brand for B2B marketing — crafting a fresh visual identity with fully-integrated campaigns of original content, and delivering Vonage an entirely new base of worldwide customers.

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To promote its new skincare regimen, beauty brand Rodan + Fields needed a modern, stylish campaign and company image. They turned to Creative Compound as their all-in-one solution.

New line

For a lifestyle cosmetics brand to grow its reach, image is everything. That’s why when Rodan + Fields—one of the largest multi-level skincare marketing companies—was unveiling a new product line, it was important to find a unified aesthetic that spoke to its premium style and young user base.

CONTENT STRATEGY

BEAUTY AND LIFESTYLE PHOTOGRAPHY

COMMERCIAL VIDEO CAMPAIGN

EDITING AND RETOUCHING

SOCIAL MEDIA CONTENT

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New regimen

Creative Compound worked with R+F to develop brand messaging and style that would be the foundation of its skincare marketing. Opting for clean pastel colors and talent with diverse skin types, our award-winning production team shot and edited multiple campaigns’ worth of video and images. Our glossy, high-quality content would help Rodan + Fields target a young, savvy audience of potential customers and consultants, and stand up among the biggest names in beauty.

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New look
After a hugely successful product launch, our content has become an integral part of Rodan + Fields’ social media and web presence, and how it markets to future consumers and sales staff. The video we created was broadcast to an audience of millions, live and at home, from R+F’s flagship annual convention in Nashville. The brand, with its new look, has grown to over 300,000 consultants, 2 million customers worldwide, and over a billion in revenue.

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